Name: Lori Hunter
Telephone: 705-436-6668
Email: wearethedavidsons@sympatico.ca
Remote Name: 216.209.146.139
Date: 03 Jun 2004
Time: 10:54:20
Lori Hunter 3216 Cowan Avenue Res: 705-436-6668 Innisfil, Ontario L9S 2K2 E-mail: wearethedavidsons@sympatico.ca A creative Marketing professional with a high energy level and a strong record of success in the competitive world of Directory Advertising. Key areas of strength include Project Management Relationship Building Revenue Generation Strategizing Training Negotiating Displays key leadership skills in team-driven initiatives. PROFESSIONAL EXPERIENCE Yellow Pages Group Co. 1989 -- 2004 Manager Marketing 2001 2004 Consulted with website product and production managers to develop and implement a successful Warning Page for sensitive categories on YellowPages.ca. This resulted in a significant reduction in user complaints Managed all Yellow Pages print & electronic offer programs by maximizing revenues, profitability, customer lifetime value, advertiser penetration and sales channel effectiveness Developed and implemented marketing strategies that maximized penetration and revenue for the electronic media product line (YellowPages.ca) Maintained communications with sales force and sales management as sales channel liaison Managed the Premium Product line; built relationships with internal and external suppliers and clients and controlled available inventory of print items in all markets Sourced and contacted potential candidates for participation in advertising Call Measurement Studies Analyzed all Call Measurement Study data in relation to competition and call volume ad performance Controlled $400K budget of telephone lines distributed between external suppliers for Western & Eastern regions Manager - Assignment Centre 1999 2001 Implemented effective, properly documented procedures for the assignment of sales contracts within the Western Canada sales force; introduced improvements to the tracking process and trained staff on the new procedures Directed the preparation and equalization of sales contract assignments and the production of requested Sales Brochures for Ontario & Western Canada Oversaw 12 unionized employees providing administrative support in sales and production Implemented and standardized departmental work processes and procedures as new sales channels were created and launched, including expansion into Western Canada Controlled production schedules and directed flow of daily work on clerical positions Hired and trained temporary employees to control workflow levels in peak periods Manager - Advertiser Marketing 1997 1999 Led a project team in the development of English and French Media Guides for the Ontario, Quebec and Atlantic Regions; completed successfully on time and within the budget of $50K. As Print Production manager ensured all sales collateral and materials were created, proofed, printed and distributed corporately to all regions (Western, Eastern and Atlantic). Controlled project plan and production schedules and inventory of all sales collateral Negotiated contracts with external suppliers and printers to co-ordinate and plan creative projects, software training sessions and printing specifications Managed staff in two regions (Toronto, Montreal) consisting of 2 Graphic artists and 2 support clerks Prior to the above management roles held various clerical positions in 1989 1997 Marketing Print Production & Research and Administrative/Sales Support EDUCATION Durham College Marketing Management Certificate Economics I & II and Direct Marketing Computer Information Systems and Operations Management Accounting Business Mathematics Cedarbrae Collegiate Institute Secondary School Graduate Diploma Additional Courses Business As Unusual change management course Managing for Success Bell Canada Building Shareholder Value Bell Canada ACM Accelerating Change Model Canadian Management Centre - Presentation Skills DPA Communications Corp. - Advanced PowerPoint and Microsoft Access Bell ActiMedia - Leadership and Motivation course & Coaching Career Track - Proofreading System/Software Knowledge Pentium PC Power MacIntosh Lotus Notes Windows XP Netscape Outlook Windows NT/2000 Internet Explorer Adobe Acrobat Excel Access Adobe Ilustrator Word PowerPoint VOLUNTEERING Successfully planned and organized Bell ActiMedias Annual Mixed Slo-Pitch Tournament in June 1997 and Womens Golf Tournament in 1998/99. Volunteer for ESIS Economics of Staying in School course teaching grade 8 students for Junior Achievement 1998 & 1999.